Frankly it doesn’t matter how good you are at what you do, or how many disaster-recovery plans and risk audits you have in place, things will go wrong. We’re all human, we make mistakes, we say the wrong things, we do the wrong things, our staff mess up, and sometimes we get attacked because people don’t understand what we do.
It is no good waiting until something does go wrong before dealing with it, because the chances are you’ll not have the means to fix the problem. Everything will be in chaos, and events will have overtaken you.
Crisis management requires calm heads and cool strategic thinking, together with sure footed, rapid response. You can’t possible achieve this if the first time you even think about it is when the press call you, or a storm breaks out on Twitter.
Press deadlines are a thing of the past, within moments whatever the issue is will be right across social media. Can you respond instantly to deal with that?
If you are experiencing difficulties and you know something is coming down the track, contact us now in complete confidence, so we can help you through. Better still, if you are in good place but do not have adequate crisis measures in place, get in touch now and anticipate trouble before it happens.